04 Range
Same hands,
different voices.
Every brand deserves its own language. Six studies in staying consistent — six voices, one designer. Tap any study for the field notes →
Open to new adventures — EN / ES
HEATHER OLIVARES.
01 About
Part strategist, part production studio. I plan the calendar, design the post, cut the video, mix the audio, and animate the logo — so every brand ships scroll-stopping content that stays unmistakably itself.
Most social teams need three people for that. Agencies get all of it in one — raised on freelance video production, trained on multi-account portfolios, bilingual by birth, and obsessive about brand consistency. Currently adding web design to the arsenal.
- 0+ years in social
- 0+ brands managed
- 0 creative disciplines
- 0 languages, native-level empathy
02 Experience
Two countries, one obsession: brands people follow.
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2024 — Now
Social Media Manager
Mr Pipeline — digital marketing agency · West Palm Beach, FL (remote)
Running social for a portfolio of 5+ U.S. home-service brands — strategy, calendars, community, and monthly reporting — while producing the graphics, video, and motion that fuel them. +28% average engagement YoY.
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2022 — 2024
Social Media Manager
Lavish Solutions — marketing agency · Guatemala City
End-to-end social for 10+ lifestyle, retail, and service brands: bilingual content, in-house photo, video and audio production, and visual identities that kept every feed unmistakable. Doubled reach for flagship accounts.
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2019 — 2022
Freelance Video Producer & Motion Designer
Independent · Guatemala City
Three years of end-to-end video for local brands and creators — shooting, editing, motion graphics, and audio. Where the production muscle and the deadline discipline come from.
03 Craft
One manager. A whole studio's worth of hands.
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01
Social Strategy
Positioning, content pillars, calendars, and KPIs that turn feeds into funnels.
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02
Content & Community
Posts people stop for, comments answered like a human, communities that stay.
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03
Brand & Graphic Design
Art direction and design systems that keep every asset on-brand — across a whole portfolio at once.
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04
Video & Audio Editing
Reels, TikToks, and Shorts cut to the beat; audio cleaned, mixed, and branded.
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05
Motion Graphics
Logo stings, kinetic type, and animated posts that make static feeds feel alive.
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06
Web Design In progress
The next weapon — currently in training. This site is the first proof.
Photoshop · Illustrator · Premiere Pro · After Effects · Audition · CapCut · Figma · Canva · Meta Business Suite · Google Analytics · Later · Notion ·
Same hands,
Aura StudyAURA—01 · Art direction
Type as IdentityTYPE—02 · Design system
Scroll-stopperSOC—03 · Social design
Frame by FrameMTN—04 · Motion graphics
Sound OnAUD—05 · Audio editing
EvergreenGRW—06 · Growth systems
Your brand
could be next.
Let's talk →
05 Education
Trained formally. Sharpened daily.
University
Marketing & Design
Universidad de San Carlos de Guatemala (USAC) — two years of coursework
Post-secondary
Communication
Post-secondary studies — where the storytelling started
2026 — ongoing
Web Design
Self-directed coursework. Status: shipping this site ▮
Español nativo · English fluent · Brand-speak in whatever voice the client needs
06 Contact
Let's make something loud.
Building a brand, scaling an agency, or just curious? My inbox is open — English or Español.
[email protected] →Prefer WhatsApp or a call?